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perf wins.avif

Improving registration and conversion rates

Through a targeted usability test, card-sort, and interviews, we provided actionable recommendations on copy, interactions, and information hierarchy, together with a wireframe of an ideal page design, that delivered a measurable uplift in registrations and (video play) conversion rates for a streaming platform

Maximising ROI and in-store effectiveness

Through a diagnosis of hidden issues - uncovered through retail observations, eye-tracking, shop-alongs, and immersions - we identified high-impact placements and planogram designs that maximized ROI and in-store effectiveness for multiple FMCG brands (Knorr, Coca Cola, Dove, Comfort, Ovaltine, Hellmann's, Pepsodent, Sunlight, Persil, Radox)

PERFORMANCE WINS: Turning understanding into immediate ROI, conversions, and market impact.

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