Maitreyee's thoughts, in motion
Snippets of Maitreyee's thought-pieces, research papers, talks and blogs out there in the real world.
A framework shared at Semiofest Porto (2024) for navigating change and the liminality it brings, to drive transformational outcomes
The art of observation and its real-world impact - case studies, handy tips and frameworks for sharp observations over a YouTube talk with Decode Strategy
Reflective, personal thought-piece on Substack, decoding the politics of narratives - what sticks, what doesn't, and at what cost?
Research paper at ESOMAR APAC 2020 on how sustainability messaging can be better communicated to drive impact through packaging
Why 'Marathon'?
In today's ever-shifting context, there’s a constant race to somehow retain relevance.
Brands and businesses end up acting out of panic, more so than purpose. They drown in endless data streams, struggling to make sense of it all. ‘Fast’ insights and quick fixes pile up. Packaged in dazzling reports, they look like strategy but rarely move us forward.
Marathon - as the name suggests - was built on the idea of delivering more steadiness and endurance for growth and relevance. To cut through the noise, be more thoughtful and steady, and deliver enduring clarity.
A Founder-Led Practice
Maitreyee Patki is a senior research and insights lead with 13 years’ experience across agency and client-side roles, working globally in FMCG, entertainment, and tech.
After a decade in the agency trenches (where rigour rules) and 4+ years building a research practice from scratch on the client side (where pragmatism keeps you honest) she has honed the ability to discern what truly matters and what’s just noise.
Marathon Studios is her way of putting those lessons into practice deliberately.
A qualitative specialist with deep ethnographic expertise, Maitreyee is particularly skilled at spotting patterns, connecting the right dots, and turning scattered signals into clear, actionable insight. She is adept at working with cross-functional teams - drawing on data from quantitative research, analytics, design, and marketing - to see the bigger picture and deliver perspectives that are culturally grounded, commercially meaningful, and built to last.
