Work with us
We work equally well with startups, agencies, and businesses alike. Whether you are a solopreneur, a small to mid sized business or a global entity, we have the experience and adaptability to fit to your needs.
Startups
Build lean research setups that deliver lasting insight. We help early-stage teams establish processes, tools, and methods that fit tight budgets while creating repeatable ways to make confident decisions
Agencies
Flexible research muscle - full support or selective, we seamlessly integrate with your team to strengthen strategy and execution.
Businesses
Pragmatic, actionable insights that drive growth and relevance. We translate complex signals into clear recommendations that guide decisions, mitigate risk, and create compounding advantage over time.
How we deliver
We bring together cultural, behavioural, and commercial signals - be that from fresh research, or sifting through existing data and reports you already own.
As an independent practice, we are nimble - not tied down by preset solutions but rather drawing from a combination of approaches, tools, methods, and partnerships to reveal the sharpest connections, observations and insights.
Our services
Across exploratory and diagnostic work, plus advisory and training, we help teams navigate complex challenges and act with clarity.
Sensemaking for enduring impact
We turn disparate signals into clarity.
New research, existing analytics or reports, and scattered data - we make sense of it all.
What we help with
Advisory Calls | DIY Research Coaching | Research Operations Setup | Team Training & Insights Capability Building | Strategic Sounding Board | Sense-Making of Multiple Data Points
Brand Perception & Imagery | Positioning & Proposition Insights | Cultural & Category Tensions | Audience & Segment Insights | Insight-to-Action Briefs | Insight-to-Ideation Workshops
Shopper Journeys - In-Store, Online, Omnichannel | Purchase Hierarchy Mapping | POSM & Planogram Testing | Activation Effectiveness | In-Store & Online Behavioural Observations & Audits
Packaging Design & Semiotics | Packaging Communications | Concept Testing | Concept Recycling | Ads Testing | Cultural & Audience Insights | Ideation Workshops
Foundational User Insights | Concept & Prototype Testing | Usability & Experience Evaluation | Product-Market Fit Validation | Feature Prioritisation | Journey Mapping | Segmentation & Personas | Product Ethnography
Working with Marathon Studios as a strategic advisor was a game-changer for my startup. Maitreyee has a rare ability to surface blind spots, turning them into clear challenges and opportunities.
It’s rare to find someone who combines real expertise with such grounded, enduring quality.
I loved that the work was built to be useful, not just to impress. No fluff. It gave us clarity and confidence to move forward with purpose.
Utsav Mamoria
Co-founder, 6% Club, Partner, Slowforward Learning LLP
Partnering with Marathon Studios has consistently elevated our projects. Our overseas clients have remarked on how deeply Maitreyee grasped the local culture.
Their gift for observation, skilful moderation, and uncanny ability to read between the lines uncover insights that others overlook. What sets them apart is how these insights are always translated into clear, tangible ways forward, giving clients both confidence and direction.
Jayanth Narasimha
MD, Bioscope
A crew trusted by leaders
Marathon Studio's crew of senior practitioners have delivered real-world insight-led strategies for leading global brands & businesses in prior agency & client side stints.
Whatever your challenge,
we'll run the course with you
Full Marathon
Apt for a full service partnership from discovery to strategy, recruitments to reports and workshops - we take care of it all from start to finish, every step of the way.
Half Marathon
Partial support - as much or as little as you need. Be it chunks of your project lifecycle: data collection, or sensemaking of existing data, or prepping instruments, reports, or more.
Training
Trainings, advisories, and workshops to spruce up your teams' skills, or give you a refresher on good ol' principles or new age hacks when you need it