Delivering sustained brand growth for a men's grooming brand
Through immersions, friendship triads, covert observations and insight mining of brand and category data, we highlighted the direction of change for the brand's positioning, leading to an evolved, more contemporary take on masculinity that created a resilient platform for the brand that continues to carry it through 5 years on.
Driving sustained relevance through owning the morning occasion
Through a behavioural deep dive, and an immersive understanding of the sub-culture of 'mornings' through auto-ethnography, in-home visits, and milk audits, we revealed deep-rooted human truths that reshaped marketing, enabling a dairy brand to own the morning occasion and drive sustained relevance through a resilient insight-led marketing platform.
EXPLORATORY
Delivering clarity that helps stay ahead of the curve by spotting cultural, commercial, and behavioural signals early
*cases from previous agency & client-side stints*